BRAND IDENTITY
GiddyYup! Coffee Co. is a concept for a brick-and-mortar coffee shop selling its own specialty blends. Created during a 30-day social media design challenge, this project pushed me to design and share new content daily. The result is a strong visual identity and a complete set of brand assets that bring the concept to life.
Check out the dedicated social media page here.
BEVERAGE LABEL DESIGN
Blending character with design, this concept explores a rough, adventurous archetype applied to a mead brand. Starting from an established mood board, the challenge was translating inspiration into a cohesive visual identity. The result is a dark and edgy brand that leans into the bold, metal nature of bees, creating a distinctive and unconventional take on mead branding.
LOGO DESIGN
Sincerely You, Beautiful is a logo concept for a skincare brand rooted in organic, garden-sourced ingredients. The goal was to create a mark that celebrates positivity and enhances natural beauty, translating a fresh and thoughtful approach to skincare into a visual identity. Designed for a young audience of women who are mindful of what they use on their skin, the concept reflects a belief in caring for skin in a way that helps it look and feel its best.
