CCFSD MAIL-OUT ANNOUNCEMENT 2024, 10x6.75.
PROJECT OVERVIEW
This project involved designing a mail-out announcement for the Catholic Community Foundation of San Diego to introduce their new Executive Director. The piece was created to reconnect with donors and community supporters while signaling a renewed chapter of leadership, values, and direction for the organization.
THE CHALLENGE
The Foundation’s communication had become stagnant, creating a need to re-energize interest and reestablish connection with its audience. The mail-out needed to both formally welcome new leadership and inspire continued engagement and support from donors and the broader community.
THE APPROACH
The design centered on the new Executive Director, highlighting his background, service, and vision while reinforcing the Foundation’s updated values. Clear messaging, strong visual hierarchy, and thoughtful typography were used to ensure the piece felt warm, trustworthy, and forward-looking. The mail-out also encouraged recipients to subscribe to the organization’s newsletter for future updates and ongoing engagement.
THE RESULT
The final mail-out serves as a fresh introduction to the Catholic Community Foundation of San Diego, successfully combining leadership announcement, value-driven storytelling, and a clear call to action. The piece reestablished a consistent and engaging visual tone, setting the foundation for future donor communications.
